BaliDisain | Tutorial | Rahasia Menjadi Fotografer Sukses

[TU-0270] RAHASIA MENJADI FOTOGRAFER SUKSES

Harga : Rp 40.000,-

Video tutorial berdurasi 6 jam ini dibawakan oleh seorang fotografer kawakan Amerika, Scott B.

Scott adalah fotografer profesional dengan pengalaman lebih dari 30 tahun. Pada video tutorial ini, beliau mengajarkan metode yang telah dibuktikan dan dipraktekannya untuk tetap menggeluti karir sebagai fotografer.

Scott menjelaskan bagaimana hidup sebagai fotografer dan menghasilkan uang dari fotografi. Beberapa tehnik seperti membangun identitas, membuat tujuan realistis, publikasi, mencari pelanggan, menentukan harga jual, hingga bekerjasama dengan agen-agen.

Hemat waktu anda bertahun-tahun dengan belajar dari ahlinya!

Table of contents
Introduction Welcome

1. Getting Started
Making a commitment to marketing
Setting goals
Promoting yourself aggressively
Staying organized
Monitoring your competition
Being everywhere

2. Developing a Professional Identity
Branding yourself
Working with designers
Getting a business license
Creating a resume
Getting a business line
Phone etiquette
Creating effective self-promotion materials
Developing a yellow pages ad

3. Making Your Work Visible
Showing your work
Creating a ''leave behind''
Attending portfolio review events
Entering photo contests
Editing effectively

4. Advertising Your Work
Understanding why advertising is important
Knowing what compels customers to buy
Developing a clear message for your advertising materials

5. Being a Publicity Hound
Creating and sending press kits
Assembling your press kit

6. Developing and Maintaining a Customer Base
Knowing what is salable
Creating mailing lists
Getting customers
Finding new clients and customers
Giving great customer service
Providing a guarantee
Sending thank-you notes
Using testimonials
Getting repeat business

7. Knowing Your Customers
Knowing your customers
The patron
The collector
The casual art buyer
The decorator

8. Exhibiting Your Work
Developing an online portfolio
Exhibiting in galleries
Presenting your work to sell
Exhibiting at arts and crafts fairs
Selling on consignment
Hosting a studio open house
Selling on eBay
Selling with an online photo service
Taking up wedding photography
Researching alternative markets

9. Pricing Your Work for Profitability
Pricing essentials
Developing a pricing strategy
Calculating profitable day rates
Developing an incentive strategy
Making a sales pitch with integrity
Dealing with objections
Negotiating effectively
Closing the deal
Getting paid

10. Getting Published
Understanding the editorial submission process
Writing effective query letters
Following up
Creating a niche for yourself
Knowing what to publish
Publishing a book
Publishing in magazines
Writing to shoot

11. Looking at Alternatives to Traditional Publishing
Publishing in local newspapers
Publishing in trade publications and with small presses
Selling your work to catalogs
Creating an e-book
Submitting work to greeting card and calendar companies
Submitting work to poster companies
Working with local business
Self publishing
Restoring and retouching photographs
Establishing yourself as a public speaker

12. Publishing with Stock Photography Agencies
Making money with stock photography
Selling photography with stock agencies

13. Hiring an Agent
Hiring an agent

14. Understanding Copyright Law and Licensing
License, don't sell
Understanding copyright law

15. Conclusion
Goodbye

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