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Sepertinya dimana-mana kita bisa membaca kata "SEO" atau singkatan dari Search Engine Optimization. Tapi... apakah SEO itu? Apa benar kita perlu membayar pihak lain untuk melalukan SEO untuk kita?
Video Tutorial ini cocok untuk anda yang ingin mengenal dunia SEO. SEO penting khususnya untuk anda yang memiliki website. Jika anda tidak 'kelihatan' di Internet, berarti anda tidak akan pernah dikunjungi dan diingat.
CD ini mengupas habis tentang mitos dan fakta seputar mesin pencari, tips bagaimana menjadi nomer 1 di google, yahoo, MSN Search dan seabreg mesin pencari lainnya.
Mulai dari pembelian dan pencarian keyword yang tepat, mulai dari tips menghindari "Black Hat" SEO hingga membuat website yang ramah mesin pencari, tutorial ini membahasnya dengan lengkap!
Juga dijelaskan tehnik terbaik untuk mendaftarkan website anda untuk di-index oleh mesin pencari, cara memonitor ranking halaman anda, dan cara membangun link yang solid ke website anda.
Tutorial yang harus ditonton oleh semua 'pemain' website!!!
1. Getting Started Overview What is Search Engine Optimization? What is Search Engine Marketing? Target audience, goals, and skills required Patience is a keyword to SEO success
2. Black Hat SEO/White Hat SEO What is white hat SEO? What is black hat SEO?
3. The Search Magician's Three Linking Rings Searchers, search engines, and web sites What kind of web theme are you?
4. The First Linking Ring: Know Your Searchers Get inside the mind of the searcher Secret searcher agent mind reading gizmo! How searchers search (from broad to targeted) The search needs of the searcher See your site through your searcher's eyes Searchers are not experts Summary
5. The Second Linking Ring: Know the Search Engines & Directories Quick overview: how search engines crawl, index, and rank pages Directory landscape Search engine landscape No search engine is an island An SEO perspective of the major search engines and directories Searching locally Searching from mobile devices
6. SEO Tools: Browser Bars Browser search tool bars Google's search tool bar and page rank
7. SEO Tools: Keyword Research/Project Management Google's suggest, term tool, and AdWord's keyword tools Keyword Tracker and Keyword Discovery Yahoo's keyword selector and view bids tools Reference and organization tools SEO project management tools
8. SEO Tools: Links, KDA, and Rank Checkers MarketLeap's tools Enquiro's search engine intelligence tools Bruce Clay's SEO toolset part 1 Bruce Clay's SEO toolset part 2 We build pages' neat-o back link checker tool
9. SEO Tools: Code Checkers, & Web Site Analytics WC3 HTML code validation tool Web site analytics tools
10. Keywords: The Golden Key to Outstanding SEO Keyword research Types of keywords Stop words Keywords' best friends are landing pages Keywords and the long tail principle Keyword competitive intelligence Copyrighted material and cyber-plagiarism
11. The Third Linking Ring: Creating Search Friendly Web Sites Putting it all together! A trip to Los Angeles with web searchers, John and Julie John and Julie's search keywords John's search goal Julie's search goal Santa Monica carousel, a fan's site (SEO training site)
12. Before We Begin: Site Setup the Wrong Way How not to set up a search friendly site Spiders can't click, they're blind too! Text! Text! Did I mention text?
13. SEO Hands-On: Site Setup in a Search Friendly Way Introducing Dreamweaver Santa Monica carousel fan site keyword research Picking search friendly domain names Dreamweaver setup Search-friendly page titles Search-friendly meta keywords and descriptions Search-friendly body text Search-friendly headings and specialized text Search-friendly images Search-friendly internal links Search-friendly navigation Search-friendly resources and site map page Search-friendly landing pages HTML code validation / KDA check Summary
14. Optimized Web Pages: Submitting and Monitoring Page Rank Track and log submissions ahead of time Using site operator to check for indexing Submitting to search engines Submitting to directories Monitoring page the hard and easy way
15. Santa Monica Carousel Fan Web Site How is it ranking in the SERPs?
16. Link Building: The Company You Keep It's not who you know, it's who recommends you! Hubs and authorities Keyword rich anchor text is key How to request inbound links Add URL trick
17. Top Ten SEO Lists Top ten SEO tips, tools, mentors, and resource lists!
18. Errata, Corrections, & Updates Errata, corrections, and updates Our live site ranks!
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